The Seattle-based company raised a venture seed round, including industry heavyweights and leading startup studio, to bring its revolutionary leasing performance platform to market
SEATTLE — January 17, 2019 — Remarkably announced today that it has raised a venture seed round to advance its multifamily marketing analytics and insights platform to help apartment owners, investors, developers, and property managers measurably improve their campaign and leasing performance, and by extension asset value.
The company raised over $800,000 from PSL Ventures and notable angels, including Brandon Weber, co-founder and Chief Product Officer of VTS, and Mollie Fadule, Managing Partner of Cephas Partners. Remarkably is the 13th spinout of Seattle-based startup studio Pioneer Square Labs.
Remarkably’s new software-as-a-service (SaaS) platform provides unprecedented and actionable marketing data, analytics, and insights to help customers meet their most important asset performance goals. In today’s fast-growing and hyper-competitive multifamily market, real estate professionals often struggle to reach and maintain desired leased rates. Marketing performance is a critical contributor to business goals, yet many owners and investors lack clear understanding of leasing campaigns’ specific strengths and weaknesses, and issues and opportunities. Fragmented tools, lagging indicators, and limited data sets only exacerbate the challenge.
“Real estate is the largest asset class in the world, but up until now, the industry’s marketing analytics solutions have been relatively unsophisticated, and have lacked strategic utility for multifamily owners and investors in driving market-beating results and returns,” said Erina Malarkey, Chief Executive Officer and co-founder of Remarkably. “We are disrupting the industry with unparalleled depth of transparency and insight into marketing investments, performance, and returns, driving increases in cash flow and asset value for our customers.”
“From the equity side of the business, marketing spend has long been a black hole that owners sink money into with no clear understanding of ROI,” said prominent angel investor Mollie Fadule. “The Remarkably platform is the future of world-class multifamily marketing, powered by timely analytics and predictive modeling so owners can measure the return on marketing dollars and adjust accordingly.”
Remarkably co-founders Malarkey and Anna-Lea Dieringer, previously co-founders of commercial real estate marketing consulting firm VMO, have worked with some of the nation’s largest and most prominent institutional clients.
“We built this platform to help solve multifamily marketing and leasing problems we saw first-hand in past engagements with institutional owners, developers and investors in New York, Boston, Seattle, Portland, Denver, Salt Lake City, Houston and other competitive real estate markets,” said Dieringer. “Multifamily professionals in mature and emerging markets alike want and need this data and these insights to achieve and maintain stabilization.”
Remarkably’s initial software platform delivers marketing and leasing insights along with recommended actions to improve lease-up and drive cash flow. In the future, the platform will be able to deliver automated and targeted demand generation leveraging machine learning capabilities. Remarkably’s first software release is available to customers beginning today.
Remarkably is a multifamily marketing data, analytics, and insights company, powered by a proprietary SaaS platform. We are passionate about helping the nation’s top property owners, investors, developers and managers reach their leasing, occupancy, and revenue goals for ground- up developments and existing assets, while driving significant, measurable, and market-beating performance and value. For more information, visit www.remarkably.io.
About Pioneer Square Labs
Pioneer Square Labs (PSL) is a startup studio and venture capital fund. PSL exists to champion the next generation of founders by bringing together world-class talent, big ideas and investment capital. For more information, visit www.psl.com.